A British brand is bringing surfer chic to Leeds in a northern debut

Sustainable outdoor brand, Finisterre, has signed for a 2,464 square foot store in the Victoria Quarter.

Founded in Cornwall and inspired by the sea, Finisterre is known for its responsibly made outerwear, knitwear, and everyday essentials designed for life both on and off the coast. The new store will showcase the brand’s full lifestyle collection alongside its cold-water surf-wear and award-winning outerwear ranges.

Rachel Bradburn, Head of Leasing at owner/operator Redical, said: “Finisterre is a British brand with a loyal following and a powerful purpose, and an exceptional addition to our line-up. Their northern debut with us at Victoria Leeds builds on the destination’s growing appeal to distinctive, values-led retailers. Following hot on the heels of OMNES and Dinny Hall signings, these lettings reinforce Victoria Leeds as the home of northern firsts and a leading platform for premium, design-driven brands.”

“Victoria Leeds is the perfect home for us,” says Will Sheane, CEO at Finisterre. “It’s right in the heart of a vibrant city with a strong sense of community and a growing appetite for sustainable, high-quality outdoor apparel.” 

Finisterre has long had deep connections across the North, with ambassadors such as Sandy Kerr and Bradford-born Sally McGee, who embody the brand’s spirit, surfing some of the UK’s coldest, grittiest waves and inspiring others to embrace adventure and the elements.

The new Leeds location marks a natural next step for Finisterre, strengthening its northern community and sharing its love of the sea with more people who value the outdoors, adventure, and sustainability. “We can’t wait to open our doors in Leeds and welcome everyone in.”

Opening this winter, the new Finisterre store will be designed with the brand’s signature minimal aesthetic, using reclaimed and repurposed materials, and will offer in-store services including repairs and product recycling, supporting its commitment to circular fashion.

Victoria Leeds is one of the largest premium shopping and lifestyle destinations in Yorkshire. Situated in the heart of Leeds City Centre, the destination comprises the Victoria Quarter Grade II listed network of impressive Victorian buildings and arcades, including County Arcade and King Edward Street; Victoria Gate, an award-winning, cutting edge designed mall; and Sidney Street that connects the impressive historic and modern shopping and dining environments.

It is home to more than 85 top fashion and beauty boutiques and premium high street favourites; including John Lewis, Harvey Nichols, Anthropologie, Reiss, Molton Brown, Russell & Bromley and &Other Stories; as well as iconic, luxury brands such as Mulberry, Vivienne Westwood, Louis Vuitton and Boodles. The destination also houses popular bars, cafes and restaurants including The Ivy, The Ivy Asia, The Cut & Craft, Harvey Nichols Fourth Floor Brasserie, as well as the 24-hour Victoria Gate Casino.