Asda careers: major UK supermarket to give 110,000 staff pay rise from April 2026 - how to apply for jobs
Around 110,000 workers will benefit, with increases phased in from April 🛒
- Asda will raise hourly pay to £13.10 for store staff by July
- Around 110,000 workers will benefit, with increases phased in from April
- London-based staff will receive higher rates, reaching £14.35 per hour
- The rise forms part of an £80m investment amid growing supermarket competition
A British supermarket giant has announced a fresh pay rise for its store staff, taking hourly wages to £13.10 by July in a move set to benefit around 110,000 workers across the UK.
The increase for staff at Asda - headquartered in Leeds - will be rolled out in two stages, with hourly pay rising to £12.71 from April, before reaching £13.10 in July.
For employees working within the M25, rates will climb to £13.93 in April and £14.35 by midsummer.
The pay boost represents a 4% increase and forms part of a wider £80 million investment in frontline wages.
Since being acquired by TDR Capital and the Issa brothers in 2021, Asda has invested a total of £575 million into retail pay, with hourly wages rising by around 40% over that period.
Previously, Asda’s minimum hourly rate stood at £12.60 nationally and £13.82 inside the M25, following its last increase in October 2025.
The latest uplift signals continued pressure among major supermarkets to attract and retain staff as competition intensifies across the grocery sector.
According to chief people officer James Goodman, store colleagues remain central to the company’s long-term plans. He said the investment reflects the important role staff play in delivering customer service and supporting Asda’s ongoing turnaround strategy.
The move comes shortly after rival Tesco confirmed it would also raise pay for store workers, underlining a broader trend of supermarkets boosting wages to remain competitive in a tight labour market.
How to apply for jobs and careers at Asda
For those interested in joining Asda, the retailer offers a wide range of roles, from shop floor assistants and warehouse operatives to management and head office positions.
The easiest way to apply is through the official Asda careers website, where vacancies can be searched by location, role type and working hours. Candidates can create an online profile, upload a CV and complete applications directly through the portal.
Store roles typically focus on customer service, stock replenishment and checkout operations, while more specialised positions may require relevant experience or qualifications.
Flexible working patterns, including part-time and shift-based roles, are commonly available.
Applicants who are successful at the initial stage are usually invited to an interview, which may take place in-store or virtually. Some roles may also involve short assessments or scenario-based questions to evaluate customer service skills.
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