Pop Mart Briggate: Chinese collectible toy giant behind viral Labubu dolls to launch in Leeds city centre
A hyper-trendy Chinese toy store is set to open in Leeds.
Pop Mart, best known for being the go-to spot for the latest toy craze, Labubu, has submitted a planning application to Leeds City Council.
While news of Pop Mart’s arrival in Leeds broke earlier this summer when a job ad was spotted online, the Beijing-based company has now lodged an official application for signage and listed building alterations at 78 Briggate, formerly home to shoe shop Dune.
The brand has attracted thousands of customers in recent years due to the latest viral trend, Labubu, which it produces and sells exclusively.
Labubu is a collectible zoomorphic toy with exaggerated facial expressions, which gained popularity across East and South Asia before becoming a global trend, with collectors queuing for hours to get their hands on the latest limited-edition versions of the dolls.
The toy has caused numerous controversies, including in May 2025, when Pop Mart pulled the dolls from all its UK stores following reports of customers fighting over them.
Pop Mart is already established in London, Manchester, Birmingham, Cambridge, and Reading.
Comments on the proposed plans are to be submitted to Leeds City Council by Thursday, October 9. You can find the full application here.