First look as major chain loved by celebrities opens first site in Leeds
Some famous faces visited for the opening
A new ‘facial workout’ studio has opened in Leeds, bringing its treatments that are popular with celebrities to Yorkshire for the first time.
FACEGYM has opened a 1,772 sq ft studio at Victoria Leeds, offering a range of treatments which are designed to exercise the muscles in the face.
The brand uses massage techniques, skincare, tools and technology as part of its sessions, which include a warm-up, cardio, sculpting and cool-down.
Treatments include techniques such as whipping, knuckling and deep muscle manipulation, while electrical muscle stimulation (EMS) is also used to activate facial muscles.
The brand was founded by former beauty and wellness columnist Inge Theron in 2014 and is popular with celebrities, including former Love Island contestant and social media star Molly-Mae Hague.
Made In Chelsea star Tiffany Watson and influencer Daisy Tomlinson were among the famous faces to attend FACEGYM’s Leeds launch.
Angelo Castello, CEO of FACEGYM, said Leeds was an "exciting next step" for the brand.
He said: “Yorkshire has such a strong and thriving fitness, beauty and wellness community, and we see a real opportunity to introduce facial fitness to a new audience here.
“Victoria Leeds felt like the perfect home for our first Yorkshire studio and we’re incredibly excited to officially open our doors to the city.”
James Edmondson, asset manager at Victoria Leeds owner Redical, said the opening reflected a growing demand for wellness businesses.
He said: “As the demand for premium, experiential wellness grows, it is brands like FACEGYM that deliver this offer to an exemplary standard.
“This opening, alongside the recent launch of Randox Health, reminds us that destinations are much more than just a place to shop.”
FACEGYM Leeds is now open at Victoria Leeds. Workouts can be booked through the www.facegym.com.