First look inside Lovisa as ‘trend-led’ jewellery store opens in White Rose Shopping Centre

A global fashion jewellery brand has just opened a new store in White Rose Shopping Centre in Beeston.

Lovisa features more than 15,000 individual pieces of jewellery including the latest earrings, necklaces, rings, bracelets, bangles, and hair accessories.

The new store also offers a professional piercing service which is free of charge with the purchase of any piercing studs.

As well as this, any children under nine who get their ears pierced at Lovisa can receive a free doughnut pillow to support healing and comfortable sleep.

Lovisa joins Rituals, JD, and more on the lower floor near the Central Atrium, offering even more choice to White Rose shoppers.

Ashleigh Kellett, Deputy Centre Director at White Rose Shopping Centre, said: “Lovisa is an exciting addition to our diverse mix of brands, offering both trend-led and timeless pieces at affordable prices reflecting our continued investment in creating dynamic retail experiences for guests to enjoy.

“We know our guests will enjoy browsing Lovisa’s stunning new store.”

Back in 2015, Lovisa opened its first ever UK store in Trinity Leeds which is now a go-to spot for jewellery shoppers in the city centre.

Now, over a decade on, the Australian-born brand is returning to the city to offer locals fashionable jewellery and accessories at affordable prices.

Lovisa’s new White Rose store is open from 9am-9pm on Monday-Friday, 9am-8pm on Saturdays, and 11am-5pm on Sundays.