Leeds based Doors 2 Floors to step on the catwalk at London Fashion Week
Leeds-based door retailer Doors 2 Floors has unveiled a new website as part of an ambitious long-term growth strategy aimed at strengthening its position as one of the UK's leading specialist door retailers.
The launch comes ahead of a landmark appearance at London Fashion Week later this year, where the company believes it will become the first door retailer to feature on the iconic fashion week catwalk.
The new website, which launches this week, has been designed to deliver a faster, more intuitive and conversion-focused shopping experience, while providing the platform needed to support the company's next phase of expansion.
Doors 2 Floors Managing Director Ismaeel Basar said the business had grown significantly since its launch in 2009.
"We began with a team of just two people, back in 2009, now we've grown to a workforce of 15, with our transport network delivering doors across the UK every single day," he said.
"Our ambition over the next five years is to continue expanding our reach and making the Doors 2 Floors brand known nationwide.
"We've also got London Fashion Week coming up, where we'll become the first door company ever to be featured on the catwalk. It's an exciting opportunity to showcase our brand in a completely different way."
Mr Basar also revealed that the company has international ambitions, with plans to begin expanding into European markets within the next three years.
As part of its London Fashion Week appearance, a branded Doors 2 Floors door will form part of the catwalk experience, with models walking through the installation during the show.
The company says the decision to invest in a completely redesigned website was driven by the need for a faster, more modern platform capable of supporting increasing online demand and delivering higher conversion rates.
Mr Basar added: "The new website is a key part of our wider growth strategy. Over the past few years, we've invested heavily in expanding our product range, strengthening our logistics network and enhancing our warehousing operations.
"The website complements those investments by providing a digital platform capable of supporting increased online demand, future product launches and more sophisticated digital marketing campaigns.
"It represents another important milestone in our ambition to cement our position as one of the UK's leading door retailers."
The website launch follows the company's recent announcement that it intends to open a new warehouse facility in Doncaster to go alongside the flagship showroom in Leeds.
The expansion will complement its existing headquarters and showroom in Batley, as well as its Bradford showroom, with the Leeds site set to provide customers with an enhanced retail experience as the business continues its nationwide growth plans.