Major Korean beauty brand moida set to open new store in Trinity Leeds

A new beauty store which will bring handpicked Korean skincare to Leeds will open in Trinity Leeds later this summer.

moida will offer customers an extensive range of authentic K-beauty products from brands such as Dr. Althea, Beauty of Joseon, and Biodance.

Curated by a team of K-beauty experts with close links to Korea, the retailer carefully selects products from cult favourites to exclusive ranges that are difficult to find elsewhere in the UK.

This will be moida’s fifth UK store following success in London, Manchester, and Birmingham amidst a rising interest in K-beauty across the UK.

Steven Foster, Centre Director at Trinity Leeds, said: “With Korean skincare still increasing in popularity, moida brings an exciting new concept to the centre. Offering guests viral products alongside everyday essentials, plus the chance to browse new brands in-store will be a fantastic experience.

“We know moida is going to be a brilliant addition for both existing fans of K-beauty and those keen to discover it for the first time.”

The arrival of moida follows the recent opening of The Fragrance Shop within the shopping centre, and further strengthens Trinity Leeds' health and beauty offering.

The new K-beauty store will open on the second floor of Trinity Leeds next to Vision Express.

An exact opening date has yet to be announced.