Morrisons cuts 2,500 prices across fresh produce and household goods
The Bradford-based supermarket chain Morrisons has introduced New Year price cuts on more than 2,500 products in stores and online.
Prices have been cut on goods including fresh fruit and veg, meat and fish and cleaning products.
In a statement, Morrisons said: “Beyond fresh food, the price drops extend to freezer fillers, kitchen cupboard and household essentials, ensuring savings are felt throughout the weekly shop.
"Popular branded items including Kellogg’s and Nestlé cereals, John West Tuna Chunks and Birds Eye favourites are also included, reinforcing Morrisons commitment to keeping prices low without compromising on quality.”
Alex Paver, Pricing and Customer Director at Morrisons, said: “At Morrisons, we believe great quality should be affordable for everyone, and we know that January is a time when the cost of the weekly shop really matters to customers.
"That’s why we’ve freshly cut thousands of prices, from fresh favourites to cupboard stables so customers can trust they’re getting real value every time they shop with us.
"These price cuts reflect our continued commitment to helping customers spend less, while enjoying the quality Morrisons is known for.”
The statement added: “The fresh cuts form part of Morrisons ongoing investment in affordable everyday shopping and bargains, and will be clearly highlighted in store and on the Morrisons website, making it easier for customers to spot the savings.”
In a trading statement published in September last year, Morrisons said its customers are “feeling the squeeze” in the face of rising food prices.
Speaking in September, Rami Baitieh, chief executive of Morrisons, said the supermarket chain was working hard to help its customers make the most of “stretched household budgets, staying true to Morrisons values of providing good affordable fresh food for all”.
He added: “In the fourth quarter, inflation has increased further and we are adapting and adjusting to make sure we continue to offer the best value, cutting prices for all customers, tailoring promotions and offering More Card customers even better rewards for their loyalty.”
Morrisons can trace its roots back to 1899 when William Morrison opened an egg and butter stall in Bradford.
The group enjoyed rapid growth under Sir Ken Morrison who took over the small group of Bradford market stalls from his father in 1952.
Morrisons joined the FTSE 100 in 2001 and acquired Safeway in 2004.
In 2017, Morrisons announced a long-term wholesale agreement with McColl’s to supply Safeway. As a result, national branded products were supplied to all McColl’s convenience shops and newsagents across the UK. The deal took wholesale supply sales to more than £1bn.
In October 2021, Clayton, Dubilier & Rice acquired the issued share capital of Morrisons, taking the company private and ending its 54 year listing on the London Stock Exchange.
Today, Morrisons has around 500 stores, which employ 95,000 staff.
As well as its supermarkets, there are 1,700 Morrisons Daily convenience stores, around 700 of which are franchise stores, and an online delivery service where customers can have groceries delivered by Morrisons or one of its partners including Amazon, Deliveroo and Just Eat.