Total Fitness sees earnings jump as it looks to expand women-only gyms
Health club brand Total Fitness has seen its earnings jump as the company looks to expand its gyms aimed specifically at women.
Total Fitness, which has 15 locations across the North of England and Wales, saw its revenue lift 12 per cent to £51.6m for the year ending 30 June 2025.
It came as the firm, which runs facilities in Wakefield and Hull, saw adjusted earnings before interest, taxes, depreciation and amortisation also rise 36 per cent to £7.9m.
During the period, Total Fitness said it had seen continued growth across its women-only The Women’s Gym sites, located in Whitefield and Wilmslow.
A statement from the company said: “The Group’s first two The Women’s Gym locations continued to grow through FY25.
“In January 2026, The Women’s Gym Whitefield reached full capacity and now operates on a waiting-list basis, with sales closed to ensure the best possible member experience.
“The clubs achieved a 100 per cent net promoter score, with further locations being explored, including opportunities in central and outer Manchester.”
Total Fitness launched its women-only gyms around 16 months ago. The company undertook research across the two gyms, finding that almost half of members were not members of any gym before joining, while a third of women said they had previously left a gym because they wanted a more private or single-sex environment.
Total Fitness said its wider membership levels had also reached “new highs” during the year.
This came as the firm also saw record visitation levels in January, six per cent above the previous year’s peak.
The group said this had been driven by “strong member engagement and the continued appeal of broad, full-service club proposition to new joiners.”
Speaking on the results, Tom Rayner, chief financial officer at Total Fitness, said: “FY25 reflects the strength of our model, with more members engaging more often and taking advantage of the breadth of services we offer.
“The Women’s Gym Whitefield reaching capacity and record uptake of bolt-ons show that when we invest in experience and value, members respond.
“With continued demand across the sector and a strengthened capital structure, we head into FY26 confident in our ability to sustain this momentum.”
Total Fitness said it was also "outperforming" overall market growth in the UK.
Market penetration rose from 14 per cent in 2015 to 17 per cent in 2025.
The wider gym membership market also grew 6.1 per cent to 11.5 million members during the year.
One-third of 45–54-year-olds are now gym members, reflecting broader appeal across age groups.
In January, close to one in 10 new joiners upgraded with one of the company’s “bolt-ons” including its Friend Pass and Multi-club memberships.
The firm said in the first five months following the launch, bolt-on revenue grew rapidly at a compound monthly rate of 41 per cent, with January recording the highest ever monthly uptake.
Total Fitness said it was planning further targeted investments across its portfolio in the coming year.
During the year to 30 June, the company made a £310,000 investment at its Wrexham club, as well as a £325,000 investment in Bolton and a £250,000 investment in Wilmslow.
Total Fitness also saw its Swim Academy grow 45 per cent year-on-year during the period after the company said it had benefitted from “sustained national pool closures”.