What time does Big Brother start today? How to watch Live Launch and channel guide
The Big Brother eye is watching - and so will be TV fans! 👁️
Big Brother is about to throw open its doors and welcome a fresh group of housemates.
The iconic reality series is making its grand return to ITV tonight (September 13). Viewers are being promised an “extended” run for the 2026 edition.
Originally launched on Channel 4 back in 2000, it has had a few homes over the years. ITV revived the programme back in 2023 and has treated viewers to both civilian and celebrity versions.
But how can you watch the Live Launch tonight? Here’s all you need to know:
What to expect from Big Brother this year?
ITV has once again given the beloved reality show a fresh coat of paint and a refresh.
Reimagined as a house of surprises, this year will keep Housemates on their toes with unexpected twists and game-changing moments around every corner.
Across the extended run, viewers can expect ambitious tasks, high-stakes nominations and dramatic live evictions as the Housemates face challenges at every turn in their bid to outlast their rivals.
A spokesperson for ITV adds: “Who will be crowned this year’s winner and take home a life-changing cash prize? Who wins? You decide.”
What channel is Big Brother on and how to watch?
Once again, ITV2 will be the home of the latest civilian version of Big Brother. It is the first entry in the iconic reality TV franchise in 2026 - after the Celebrity Big Brother was put on pause for this year.
It will also be available to watch on ITVX both live and on demand. The broadcaster has revealed that The Big Brother brand has received over 157 million streams on its streaming platform.
Companion show Big Brother: The Group Chat, which will air Sunday to Thursday, will also air on ITV2, ITVX and be available on YouTube.
However, the Live Launch episode is also set to air on ITV1 as well. Giving viewers a taste of what to expect.
What time does Big Brother start today?
The Live Launch will introduce audiences to this year’s set of housemates and it is a can’t miss for reality TV fans. Who will be stepping through the doors into the Big Brother house?
The show is set to be broadcast on ITV2 and ITVX from 9pm tonight (September 13). It marks the start of the 2026 series of the legendary reality TV show.
Big Brother: Live Launch is due to run until 10.35pm, ITV has confirmed. It will then air on ITV1 from 10.45pm, following the latest episode of Trigger Point and the 10 O’Clock news.
Who are the hosts of Big Brother?
AJ Odudu and Will Best are once again on hosting duties for this latest series of Big Brother. You can expect them to be on hand to welcome all the new housemates tonight - and to serve as hosts throughout the season.
Big Brother: The Group Chat will give fans even more of the action, bringing them closer to the personalities, dynamics and relationships at the heart of the series.
Hosted by Kate Lawler and GK Barry, the show will feature exclusive interviews with evicted Housemates, celebrity fans and special guests, alongside strong opinions, plenty of personality and the inside scoop from those who know the house best.