Burger King launches its biggest ever giveaway to banish January blues
Now Brits have dusted off the festive glitter readying themselves for the new year, new research has revealed the real gripes and grievances which make us dread January the most.
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Flipping the script – and proving January is, in fact, the most wonderful time of the year – Burger King® UK is launching its biggest EVER prize giveaway, Slurp-Prize.
With over one million prizes up for grabs, customers can try their luck by simply buying a regular or large cold drink (excluding milk and bottled drinks), scanning the QR code and playing the new game on the BK app.
Research commissioned by Burger King® UK has delved into what exactly makes January the most maligned month, with it being officially dubbed the most depressing month of the year by nearly half (48%) of Brits, with almost 10% saying they are done with the month as soon as January 1st hits.
The biggest offender? The weather. Half of Brits cited cold, rainy and miserable weather as the absolute worst thing about January, followed by dark mornings (42%), and the month feeling so long (42%).
The UK’s Most Miserable January Tropes included:
Cold, rainy and miserable weather
Dark mornings
The month feeling so long
The return to work after Christmas
Scraping ice off your wind shield every morning
Running in the freezing cold
Discarded Christmas decorations everywhere
The gym being packed
Detox culture overload
But hold onto your straws, because Burger King® UK is here to save the month and prove that January is a time for celebrating, with Slurp-Prize - a brand-new in-app game giving customers the chance to win massive prizes to set the year straight from the start.
And the prizes on offer? Burger King® UK has listened to customer woes by offering a bumper line up of what Britsreally want to put a pep back in their step - when asked what they would most love to win to make January better, cash prizes (41%) topped the list, with holiday vouchers (24%), and free food (18%) also headlining.
Luckily for them, Slurp-Prize gives blue Brits a reason to smile this month, with prizes including mega £25,000 cash prizes, £5000 loveholidays vouchers, Nintendo Gaming Bundles, Sony Tech Bundles, Day Out With The Kids VIP family passes, Just Eat vouchers, and much more.
To play the Slurp-Prize game, simply purchase any regular or large cold drink (excluding milk and bottled drinks) at participating Burger King® UK restaurants* peel the label, scan the QR code on the cup and spin the wheel in the Burger King® UK app for a chance to unlock instant prizes. Want to turn gloomy January days into a chance to win big and grin big? It’s as simple as Slurp, Scan and Spin.
Head down to your local participating Burger King® UK restaurant and join the slurping, smiling movement.