Supermarket Morrisons issues update on store 'quiet hours'
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Quiet hours will operate from 10am-11am for stores that open from 10-4pm every Sunday as of yesterday (Sunday).
Quieter hours have been operating every Saturday between 9am- 10am in all Morrisons stores since 2018.
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Hide AdThe Yorkshire-based supermarket chain introduced initiative after listening to families affected by autism who told them their difficulties in shopping in noisy and busy environments.
![A Morrisons store.](https://www.yorkshireeveningpost.co.uk/webimg/QVNIMTE3NTAzODA5.jpg?crop=3:2,smart&trim=&width=640&quality=65)
![A Morrisons store.](/img/placeholder.png)
Many customers have appreciated the initiative and, as a result, it will now be extended to the first hour of store opening every Sunday to provide more opportunities to shop peacefully.
During Quieter Hours stores will:
- Dim the lights
- Turn music and radio off
- Avoid making tannoy announcements
- Reduce movement of trolleys and baskets
- Turn checkout beeps and other electrical noises down
- Place a poster outside to tell customers it's Quieter Hour
David Potts, Morrisons Chief Executive, said: "The introduction of the quieter hours has been appreciated by many customers who prefer to shop in a calmer environment.
"Extending them to include Sundays will offer more opportunities to shop more peacefully."
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