Supermarket Morrisons issues update on store 'quiet hours'
Morrisons has announced it is introducing ‘quieter hours’ on Sundays, where all stores in the UK will have no music, PA announcements or checkout beeps for the first hour of shopping.
Quiet hours will operate from 10am-11am for stores that open from 10-4pm every Sunday as of yesterday (Sunday).
Quieter hours have been operating every Saturday between 9am- 10am in all Morrisons stores since 2018.
The Yorkshire-based supermarket chain introduced initiative after listening to families affected by autism who told them their difficulties in shopping in noisy and busy environments.
Many customers have appreciated the initiative and, as a result, it will now be extended to the first hour of store opening every Sunday to provide more opportunities to shop peacefully.
During Quieter Hours stores will:
- Dim the lights
- Turn music and radio off
- Avoid making tannoy announcements
- Reduce movement of trolleys and baskets
- Turn checkout beeps and other electrical noises down
- Place a poster outside to tell customers it's Quieter Hour
David Potts, Morrisons Chief Executive, said: "The introduction of the quieter hours has been appreciated by many customers who prefer to shop in a calmer environment.
"Extending them to include Sundays will offer more opportunities to shop more peacefully."