This Leeds trending food hotspot selling mouth-watering bakes with sprinkles has made the viral UK top 20
The top 20 trending food spots in the UK have been named and this Leeds spot famous for its sprinkles has made the list
Research among 2,000 adults who use social media found viral dessert shop Humble Crumble to be second, beating Beef Smokehouse in Manchester which came third. Leeds’ Get Baked has earned it’s place at number 15.
Known as ‘Mr Sprinkles’, Rich Myers founded dessert business Get Baked from the kitchen of his home in 2011, serving decadent cookies, brownies, cakes, pies and more. Word of the company quickly spread across the city and globally, racking up thousands of followers across its social media platforms due to their humorous posts and food pictures.
The company previously made headlines when West Yorkshire Trading Standards ordered they stop using an American-made topping because it contained an additive known as E127 - which became know as ‘sprinklegate’. It now prides itself on its fluffy pancakes and bakes sold from its shop in Headingley including the famous viral ‘Bertha’ cake.
The viral list also includes internet sensations such as jacket potato icon SpudMan and Urban Tandoor of Bristol – famous for its musical parodies such as ‘Bhaji Girl’ and ‘You’re the Naan that I Want”.
While Jeremy Clarkson’s Diddly Squat Farm ranked highly of the eateries, as one of the venues social media users are desperate to try. And the social sphere appears to be impacting traditional eating habits, as one in three (34 per cent) would rather visit a venue which has gone viral than a Michelin-starred eatery – a figure that rises to 53 per cent of Gen Zs.
The data revealed nearly four in 10 (39 per cent) have visited a restaurant because it had blown up on social media, with one in 20 admitting to travelling over 100 miles just to visit one, with the average longest distance of 43 miles.
Yet these viral foodie hunters have little regrets for their escapades, with 91 per cent being satisfied with their trip – and only two per cent dissatisfied.
Of those that enjoyed their adventures, for 45 per cent the best part was the food, 30 per cent was the quality time spent with their friends and 10 per cent loved the spontaneity.
The research was commissioned by Tempcover, which has created a tool to help Brits plan road trip adventures to some of the nation’s favourite viral food spots, local legends and award-winning takeaways.
Marc Pell, MD of the temporary car insurance provider, said: "The research shows social media is now one of the most powerful drivers of food discovery among Brits, where for some, a viral burger can beat the old school prestige of a Michelin star.
“These platforms have opened a whole new world of food for many - and it’s clear they’re willing to travel longer distances with loved ones to visit these locations. This is about making a memory as much as it is about the meal.”
The research also revealed smoky BBQ platters are the most sought-after food seen on social media (18 per cent), followed by loaded fries (13 per cent) and melted cheese dishes (13 per cent).
Overall, Instagram is the platform that influences food choices the most with 18 per cent – rising to 28 per cent for both Millennials and Gen Zs.
While Facebook was the top influencer for Boomers with 11 per cent, 73 per cent said none of the major social media sites influences their food choices, a view shared by just one in 10 Gen Zs.
The research also found 37 per cent of viral food-seekers split the driving on their last food road trip, and 52 per cent of Brits would be likely to go on a road trip solely dedicated to getting food in the future.
These trips are mostly a family affair, with 81 per cent wanting to share the adventure with their partner, followed by 46 per cent with their children – and 39 per cent choosing a friend.
While 71 per cent would most likely travel by car if they were to visit a viral food spot.
Marc Pell added: “Whether it’s a quick drive to try a local gem or a spontaneous hundred-mile road trip to sample the latest viral burger, having the freedom to hit the road and share the journey makes these moments possible.
TOP 20 TRENDING FOOD SPOTS:
- 1. The Shed, London
- 2. Humble Crumble, London
- 3. Beef Smokehouse, Manchester
- 4. Max's Sandwich Shop, London
- 5. Evelyn's Cafe Bar, Manchester
- 6. Fitzbillies, Cambridge
- 7. Urban Tandoor, Bristol
- 8. Fat Hippo, Cardiff
- 9. Hickory's Smokehouse, Birmingham
- 10. Fat Pats, Manchester
- 11. Diddly Squat Farm, Chipping Norton
- 12. Fire and Flank, Cardiff
- 13. Koko Cafe, Glasgow
- 14. Jason Donervan, Bristol
- 15. Get Baked, Leeds
- 16. Bao Buns 23, Manchester
- 17. Low and Slow Barbeque, Bristol
- 18. SpudMan, Tamworth
- 19. 40 Ounce, Newcastle
- 20. Jax Snax, Glasgow