Kimberley Walsh launches first skincare range with beauty’s buzziest ingredient

Kimberley Walsh has launched her first skincare collection - teaming up with British beauty brand Pure Tone Aesthetics on a three-step range built around one of the beauty industry's most talked-about ingredients: polynucleotides.

The former Girls Aloud singer has put her name to a cleanser, serum and moisturiser, with prices starting at £29.99. The new Kimberley Walsh x Pure Tone Aesthetics collection launched this month and is available exclusively from Pure Tone Aesthetics.

At the heart of the range is vegan, plant-derived PDRN, or polynucleotides. The ingredient has become a major talking point in aesthetics in recent years, particularly in injectable skin treatments, and is increasingly making its way into topical skincare.

Rather than launching a sprawling collection, Walsh and Pure Tone Aesthetics have kept things relatively simple with just three products designed to be used as a complete morning and evening routine.

Walsh said the increasingly complicated world of skincare was one of the reasons she wanted to create a streamlined collection.

"I think skincare has become far more complicated than it needs to be," she said. "There are so many products, so many opinions and so many trends that people can end up feeling like they're never doing enough.

"What I wanted was something simple, credible and effective - products I'd genuinely reach for every morning and every evening because they fit around real life."

So, what exactly is The Promise?

The promise here is fairly straightforward: three products designed to prepare, treat and moisturise the skin without the need for a complicated multi-step routine.

The most affordable product is the Kimberley Walsh x Pure Tone Aesthetics Foaming Facial Cleansing Gel, £29.99. The amino acid-based cleanser also contains a Hyaluronic Acid Complex and Allantoin and is designed to remove impurities, excess oil and SPF while helping to maintain the skin's moisture barrier.

Next comes the Polynucleotide Serum, £49.99, which puts the collection's headline ingredient centre stage. Alongside plant-derived PDRN, the formula contains Collagen Complex, Niacinamide and Centella Asiatica. Pure Tone Aesthetics says the combination is designed to support hydration, the skin barrier and overall skin quality.

Completing the routine is the Polynucleotide Moisturising Cream, £49.99. It combines plant-derived PDRN with Vitamins C and E, Ginseng Extract and Hyaluronic Acid Complex and is designed to lock in hydration while leaving skin looking smoother, firmer and more radiant.

Buying all three individually would cost £129.97.

Why are polynucleotides suddenly everywhere?

Polynucleotides have become one of the biggest buzzwords in aesthetics, with injectable treatments often promoted for improving hydration and overall skin quality. Their growing profile has now prompted beauty brands to explore how PDRN can be incorporated into products that can be used at home.

Pure Tone Aesthetics' version is vegan and plant-derived, rather than the fish-derived polynucleotides commonly associated with injectable aesthetic treatments.

The Manchester-based company has more than 10 years' experience in beauty technology and skincare and also has an office in Seoul, South Korea, one of the world's most influential beauty markets.

The new collection has been designed to work as a standalone three-step routine, although the brand says it can also be combined with its Glow LED Mask and Radiance Pod beauty devices. You can read my previous review of the Radiance Pod Skin Renewal System here.

The Kimberley Walsh x Pure Tone Aesthetics skincare collection is available exclusively from Pure Tone Aesthetics.