Treat yourself to ICONIC London’s viral cleansing balm as there’s 30% off for payday (aff)
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Payday is here, and to celebrate ICONIC London are offering 30% off sitewide - including their viral Underglow Matcha Melting Cleansing Balm.
The brand is now offering a limited payday deal with 30% off all of their products via their official website, and there’s one beauty buy shoppers will want to add to their basket before the offer disappears.
The ICONIC London Underglow Matcha Melting Cleansing Balm, the skincare launch that famously sold out within 48 hours when it first launched earlier this year, is officially back in stock once again.
But right now, there’s an even bigger reason beauty fans are rushing to purchase it. For a limited time only, the price of the viral cleanser has been reduced by 30% off. This is the biggest discount shoppers have seen since the product returned after its original sell-out.
Considering the balm already built a cult following at full price, this rare payday saving is likely to catch the attention of anyone who missed out the first time around or has been waiting for the right time to try it.
When ICONIC London launched its Underglow Matcha Melting Cleansing Balm, it didn’t hang around long. The product flew off virtual shelves in just two days, fuelled by demand from fans who already love the brand’s glow-focused make-up line.
Now the brand has branched out into skincare, and it’s bringing that same glow-first philosophy to that too. Early signs show beauty fans are going to love the Underglow Matcha Melting Cleansing Balm just as much.
The Underglow Matcha Melting Cleansing Balm isn’t just a standard cleanser. It’s designed as a 10-in-1 skincare multi-tasker, created to cleanse while supporting skin health at the same time.
It works to:
- Remove makeup, SPF and daily impurities
- Hydrate and soften skin
- Help soothe and nourish the complexion
- Support a smoother, brighter-looking finish
- Prep skin for makeup application
The formula starts as a rich balm, melts into an oil when massaged onto skin, then transforms into a milky texture when water is added; turning cleansing into a full sensory experience.
One of the biggest draws of the Underglow Matcha Melting Cleansing Balm is its matcha-powered formula, which inspired by K-beauty skincare rituals. Matcha is packed with antioxidants, which means it helps to support skin against environmental stressors while also calming and refreshing the complexion.
It’s combined with a skincare blend that includes:
- Ceramides to help strengthen the skin barrier
- Squalane for softness and hydration
- Shea butter to condition and comfort
- Vitamin E to help nourish and protect
The result is skin that feels clean but not stripped - and that’s a key reason that the Underglow Matcha Melting Cleansing Balm has already become so popular.
With demand for the Underglow Matcha Melting Cleansing Balm already proven by its rapid sell-out, the 30% off limited time offer adds extra appeal and makes this a rare opportunity to try a trending skincare product at a reduced price.
So, a viral, sell-out cleanser, plus a glow-focused formula packed with skincare ingredients and a 30% discount in celebration of May payday. If you’ve been waiting to try ICONIC London’s skincare debut, this is the moment to do so.
- Please note that delivery charges may apply.
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After selling out within 48 hours of launch, ICONIC London’s first skincare product has returned. The Matcha Melting Cleansing Balm combines antioxidant-rich matcha, ceramides and squalane in a cleanser designed to remove makeup and impurities while leaving skin feeling hydrated and prepped for the next step in a routine.