D'YAVOL Spirits launch award-winning vodka in UK

D'YAVOL Spirits, founded through a partnership between Shah Rukh Khan, Aryan Khan's D'YAVOL Luxury Collective, Radico Khaitan and Nikhil Kamath, launched its multi-award-winning D'YAVOL Single Estate Vodka in the UK.

The exclusive launch event was hosted by filmmaker and entrepreneur Aryan Khan and held at The Mandrake, London, bringing together leading media, trade partners and celebrities to mark D'YAVOL's entry into one of the world's most established luxury spirits markets and the next chapter in its international expansion.

Speaking on the launch, Leti Blagoeva, CEO of D'YAVOL Spirits, said: "We've always believed that exceptional spirits begin at the source, which is why our vodka has been crafted on a single estate in Poland. Every decision, from the winter wheat distillation to the unique black pearl filtration, and right up to the presentation of our bottle, emanates from an unwavering commitment to quality. We believe that the UK is a market that truly appreciates craftsmanship and provenance and will resonate well with D'YAVOL."

At D'YAVOL, every spirit is crafted in the region best known for its production, working with experienced master blenders and world-class distilleries to honour provenance, authenticity and craftsmanship. Currently, D'YAVOL's portfolio includes Single Estate Vodka, Inception Blended Malt Scotch, and Vortex Blended Scotch, having cumulatively received over 45 gold medals from prestigious global competitions.

Aryan Khan, co-founder, said: "The launch event at The Mandrake celebrated our entry into the United Kingdom. It was followed by our first-ever After Dark event in London, which served as the perfect occasion to introduce our award-winning D'YAVOL Single Estate Vodka."

Launched in 2023, D'YAVOL Luxury Collective was created with the vision of building a modern luxury ecosystem that extends beyond spirits. Today, the collective spans three distinct verticals: D'YAVOL Spirits, D'YAVOL X (streetwear and eyewear), and D'YAVOL Live (events and nightlife), each united by a shared commitment to craftsmanship, design and elevated experiences.

Sanjeev Banga, president international business at Radico Khaitan, says, "D'YAVOL has done something rare in the spirits world, built a brand that earns its reputation through the liquid and not only the name attached to it. The UK launch is a significant milestone, and we are proud to bring a truly provenance-led luxury spirits brand to one of the world's most discerning markets."

D'YAVOL Single Estate Vodka is available for £38.50 at select retailers.