Fruitinies launches into Asda with trio of kids' fruit snacks
The new kids snack brand has launched at Asda.
New kids' snacking brand Fruitinies launched exclusively in Asda on yesterday with three fruit snack options not high in fat, salt and sugar. Launching with train, emojis and heroes, the range has been developed to bridge the gap between traditional fruit snacks and healthier alternatives, without losing the fun that drives kids into the category.
All three options contain 64 calories and just 5.6g of sugar per 20g bag, making them 30% lower in sugar than comparative brands in the category. The range is made with fruit juice, has no added flavours or colours and is Halal certified.
With an RRP of £2 for a 5 x 20g multipack, Fruitinies launches at a more accessible branded price point.
Phil Hulme, commercial director at Fruitinies said: "There's a real gap in kids' fruit snacking. Parents want to make better choices, but kids still want snacks that taste great, look fun and have interesting textures. Fruitinies has been developed to do both.
"At £2, we've also worked hard to make the range accessible. With three very different formats, multiple flavours and plenty of play built into the product and packaging, we think Fruitinies can bring some much-needed excitement and innovation to the fixture."
Targeted at children aged 3-10, each product has been designed to build engagement beyond the product itself. Colourful, fruit loving jungle characters feature across the range, with puzzles and activities on the back of each pack.
The launch comes as the kids' snacking category faces growing pressure to balance health credentials with taste, value and child appeal. Fruitinies has been developed to sit in that middle ground: healthier, competitively priced and, importantly, still fun to eat.
Fruitinies Train: A playful mixed-fruit snack made up of six caterpillar train shapes, giving kids the chance to mix, match and build their own fruity train before tucking in. Available in blackcurrant, apple, strawberry, lemon, raspberry and orange.
Fruitinies Emojis: Familiar faces with a fruity twist. Four playful fruit-face shapes feature different expressions for kids to discover, in blueberry, apple, strawberry and orange flavours.
Fruitinies Heroes: A softer take on fruit snacking, Fruitinies Super Hero Foamies combine a foam texture with three playful superhero shapes in mango, watermelon and pineapple flavours, bringing a category-first format to the fixture.