Kind Holidays to support families in need through hospitality partnerships

Hospitality is rooted in providing care, comfort, and a welcoming environment. Through Kind Holidays and charitable work associated with IDILIQ Foundation, Roy Peires has supported efforts that extend these principles to families facing serious illness, bereavement, service-related challenges, and other difficult circumstances.

Kind Holidays applies existing hospitality resources to a practical community need by providing free accommodation through partnerships with established charities. The initiative demonstrates how available capacity within the hospitality sector can support families who would otherwise be unable to take time away.

How Roy Peires helped develop Kind Holidays

Roy Peires and Kind Holidays are connected through a charitable model that brings hospitality organisations and community partners together. The initiative began supporting Give Us Time in 2012, providing accommodation for military personnel and their families who needed opportunities to rest and reconnect.

In 2016, Kind Holidays expanded its work to include children’s hospices, bereavement organisations, charities supporting seriously ill children, and Carers Trust, whose president is HRH The Princess Royal. These partnerships allowed the program to reach families through organisations already familiar with their circumstances and support needs.

Rather than selecting recipients independently, Kind Holidays works with charity partners that identify families who may benefit from donated accommodation. This structure helps participating hospitality organisations direct their resources through groups with established community relationships.

More than 2,300 people have received free accommodation through the program, supported by over a dozen charity partnerships. The initiative has continued to develop its network while maintaining a practical focus on providing families with time together in a comfortable setting.

Connecting hospitality resources with human needs

The purpose of Kind Holidays is straightforward: accommodation that might otherwise remain available can be offered to families who need a period of rest or time together. This approach connects the operational capacity of the hospitality sector with the work of charities supporting families during demanding periods.

For families caring for seriously ill children or relatives, time away may be difficult to arrange because of financial and practical pressures. Bereaved families, unpaid carers, and military families may face similar barriers. Donated accommodation can provide a setting in which family members can spend time together without the usual cost of a holiday stay.

The charitable work of Roy Peires reflects the idea that hospitality resources can serve a wider community purpose. The program does not attempt to replace the specialised assistance provided by its charity partners. Instead, it contributes a resource that hospitality organizations are specifically equipped to offer.

That distinction is important. Kind Holidays remains focused on accommodation, while participating charities maintain their established relationships with the families they serve. This division of responsibilities creates a clear and structured model for charitable cooperation.

Encouraging participation across the hospitality sector

Kind Holidays was developed with replication in mind. Its website provides a step-by-step guide for hoteliers interested in establishing a similar accommodation program at their properties. The guide helps hospitality businesses understand how to work with charities and make available capacity accessible to eligible families.

Through Roy Peires’ hospitality philanthropy, the initiative also presents a broader question to the industry: how can existing resources be used responsibly when they are not required for regular operations? For hotels and resorts, the answer may involve donating selected stays through trusted charitable organisations.

The model is designed to be adaptable for hospitality businesses of different sizes. A participating property does not need to create a separate charity or develop its own recipient-selection process. It can work with organisations that already understand the needs of the communities they support.

Roy Peires has also encouraged participation from businesses across the wider travel sector. Hotels are central to the current model, but airlines, cruise operators, restaurants, and transportation providers may have other resources that could support charitable programmes. Each organisation would need to determine what it can contribute responsibly and how those contributions should be coordinated.

Community support through IDILIQ Foundation

Kind Holidays is part of a broader record of community engagement associated with IDILIQ Foundation. The Foundation has supported organisations working in healthcare, disability services, education, and assistance for vulnerable communities.

One significant initiative was funding the construction of the F. Cruz Dias-ADIMI Care Centre. The facility provides services for people with cognitive and developmental disabilities, creating lasting infrastructure for individuals and families who require specialised community support.

Roy Peires and the IDILIQ Foundation have also been associated with support for organisations such as Cudeca, ADIMI, AECC Málaga, Afesol, and Fuensocial. These organisations address different community needs, including palliative care, disability services, cancer support, and assistance for vulnerable individuals and families.

International education has also formed part of this charitable engagement through support for Christel House, which provides educational opportunities for children in underserved communities. Together, these initiatives show how charitable involvement can include immediate assistance, sustained organisational partnerships, and investment in facilities that serve communities over time.

A practical model of client-centred service

Client-centred service usually refers to understanding and responding to the needs of paying guests. Kind Holidays extends that principle by considering how hospitality capacity can assist people whose circumstances may prevent them from accessing a conventional holiday.

The initiative is based on cooperation among hospitality providers, charitable organisations, and the families those organisations serve. Its contribution is specific and practical: making accommodation available and creating a structure through which charities can connect families with that resource.

For Roy Peires, this work links hospitality experience with long-term community involvement. Kind Holidays and the initiatives supported through IDILIQ Foundation illustrate how service can extend beyond commercial operations while remaining organised, transparent, and connected to established charitable partners.