First Direct Bank Arena teams up with Leeds-based Design Tonic to launch 'The Deck' VIP space

The 13,781-capacity music venue has partnered with Leeds-based hospitality design company Design Tonic to launch a new “party-style” space.

Named The Deck, the new space aims to offer the “ultimate night out” for music lovers.

Design Tonic co-founder, Amanda Cook, said: “First direct bank arena is one of the most important live entertainment venues in the region and a huge part of Leeds’ cultural identity, so to be partnering with it on this first-of-a-kind project is incredibly exciting for us.

“This new hospitality space is all about giving guests the chance to drink, socialise and dance in a more premium environment, putting them right at the heart of the venue’s electric atmosphere.”

The intimate 500-square-foot VIP space features a bar, a dance floor, and direct views of the stage. The arena’s first standing-only premium area debuted over the weekend for Jason Derulo’s sold-out gig, and is available to book as an exclusive private hire for future gigs.

First Direct Bank Arena’s Lisa Turton added: “We’re always looking for ways to raise the bar and deliver best-in-class hospitality for our guests, and this new, unique experience is a significant investment in that commitment.

​“Working with Design Tonic has allowed us to reimagine what a superior night out at the arena can look like, creating a space that enhances the overall guest experience while complementing the world-class live entertainment we host on stage. We are hugely excited to share it with our guests.”