Meet the Leeds detective who will be behind the scenes at the BRITs this weekend
Four years ago, Jennifer Yules made a decision that raised a few eyebrows.
She walked away from a career as a West Yorkshire detective having spent 18 years investigating serious crimes to launch a luxury photo booth business from scratch.
On Saturday (February 28), that decision will take her to Manchester’s shining new arena venue - Co-op Live - for the Brit Awards 2026. She will be in the same building as some of the music world’s biggest names: from Harry Styles to Olivia Dean.
Jen is bringing her Viva La Booth to the award ceremony in what she has described as the culmination of four years of relentless grafting. It is bound to capture some incredible moments throughout the night.
On trading her detective career to launch the company, the mother-of-two said: "I genuinely miss the job, the serious investigations, the incredible people I worked alongside, the sense that what you did every day really mattered. That never leaves you.
“But having complete control over what I build, who I work with, and how I spend my time with my children, that is something I could never put a price on. I do not work any less hard. I just work for myself now."
For all the glamour of the Brit Awards, Jennifer is clear about where Viva La Booth's soul belongs. Weddings are at the heart of everything she does, the occasions where the pressure is most personal and the memories most precious.
She added: "People might look at Viva La Booth and see a photo booth company. What I see is at least four years of relentless hard work, every relationship built from scratch.
“The Brit Awards, Co-op Live, Cheltenham, the 1000’s of weddings, these are the result of all of that.
“My work-life balance now is everything to me. But make no mistake, I have grafted every single step of the way to get here."
The highlight of Jennifer's calendar each year is not a red carpet or awards ceremony but returning to the Dewsbury Cares Christmas Day event, where she provides a photo booth for some of the most vulnerable people in the community. Jennifer attends personally, ensuring every guest leaves with memories to treasure.
She explained: "It is the most special day in my diary. Those smiles, those moments, that is what this business is really about."