Amazon cuts 40-inch Fire TV to £179.99 in huge 40% off deal (aff)
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Amazon’s latest Fire TV deal cuts the 40-inch smart television by £120, bringing Alexa streaming, Full HD picture quality and Dolby Audio below £180
Amazon has dropped the price of its Amazon Ember 40-inch 2-Series Fire TV to £179.99 in a limited-time deal, knocking a sizeable 40% off the usual £299.99 price.
The smart TV, which launched as part of Amazon’s newer generation Fire TV range, combines Full HD streaming, Alexa voice controls and built-in Fire TV software into a more affordable package aimed at bedrooms, smaller living rooms and gaming setups.
Shoppers can currently grab the 40-inch Fire TV deal on Amazon here, while the smaller 32-inch version has also been discounted to £139.99.
The 40-inch model supports Full HD 1080p resolution alongside Dolby Audio, while Amazon has also added Wi-Fi 6 support and a quad-core processor designed to improve app loading times and smoother streaming performance.
Amazon’s Ember 2-Series Fire TV also includes the company’s new Omnisense technology, which uses built-in sensors to wake the display when someone enters the room. The TV can then display artwork, information or quickly jump back into streaming content.
Like other Fire TV smart televisions, the set gives users direct access to streaming apps including Prime Video, Netflix, Disney+, BBC iPlayer and YouTube, alongside thousands of free and live TV options through Fire TV channels and apps.
Amazon says users can browse hundreds of thousands of films and TV episodes directly through the interface, while gamers can also access cloud gaming through Amazon Luna and download casual games from the Appstore.
The included Alexa Voice Remote allows viewers to launch apps, search for shows and control playback using voice commands, while preset app buttons are designed to speed up navigation between services.
For shoppers looking to keep costs down, the Amazon TV deal lands well below the price many mainstream brands charge for similar-sized smart TVs with built-in streaming systems.
The television also supports AirPlay connectivity for compatible Apple devices, while two HDMI inputs make it easier to connect consoles, soundbars and streaming accessories.
TV deals tend to perform strongly ahead of summer sporting events and seasonal sales periods, particularly when larger discounts appear on recognised smart TV platforms rather than lesser-known budget brands.
Amazon is also offering bundle deals with its Amazon Soundbar, reducing the combined package to £274.98.
The limited-time Amazon Ember Fire TV deal is available now while stock lasts.
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