Amazon’s bestselling Ember 40-inch Fire TV plunges by £130 to £169.99
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The number-one bestselling television has dropped by 43%, with more than 500 reported to have been bought during the past month
Amazon has slashed £130 off its newest 40-inch smart TV in a major Prime deal, bringing the price down to less than £170.
The Amazon Ember 40-inch 2-Series Fire TV is now £169.99, down from a recommended price of £299.99. That represents a 43% saving on a television currently described as Amazon’s number-one bestseller in the TV category.
More than 500 are said to have been bought during the past month, while the £169.99 Fire TV deal has also attracted an average rating of 4.3 stars out of five from 229 reviews.
The price is exclusive to Amazon Prime members, so shoppers will need an active membership to claim the discount. As with other Prime promotions, the cost and availability could change as stock is claimed.
Despite its relatively modest price, the newest-generation Amazon Ember TV has a 40-inch Full HD 1080p display rather than the lower 720p resolution found on some smaller budget televisions.
It is not a 4K model, which is worth bearing in mind for viewers wanting the sharpest possible picture from Ultra HD films, premium streaming subscriptions or current-generation games consoles. However, Full HD remains a sensible resolution for a 40-inch screen, particularly in bedrooms, kitchens and smaller living rooms.
Fire TV is built directly into the Amazon Ember 2-Series, removing the need to buy a separate streaming stick. Users can access supported services, catch-up television and free streaming channels through a single interface, although some apps and content require paid subscriptions.
The television comes with a Fire TV Alexa Voice Remote, allowing viewers to search for programmes, launch compatible apps and control playback using spoken commands. Preset buttons also provide quicker access to selected streaming platforms.
Amazon has equipped the 40-inch smart TV with a new quad-core processor and Wi-Fi 6 support, which the company says helps apps load quickly and keeps streaming smooth. A compatible Wi-Fi 6 router is required to benefit fully from the newer wireless standard.
One of its more unusual additions is Amazon’s custom Omnisense technology. Built-in sensors can detect when someone enters the room and wake the display, either showing artwork through the Ambient Experience or making the television ready to use more quickly.
That means the Amazon Ember television can act as a digital display when it is not being used for films or television, rather than leaving a completely blank black screen dominating the room.
Dolby Audio support is included, while gamers can download free titles from Amazon’s Appstore or stream compatible games from the cloud through Amazon Luna. Cloud gaming performance will depend heavily on the speed and stability of the household internet connection.
The television has two HDMI inputs for connecting equipment such as a games console, soundbar, set-top box or Blu-ray player. Shoppers with several HDMI devices may therefore need an additional switch or be prepared to swap cables.
Apple AirPlay support also lets owners share compatible content from an iPhone, iPad or Mac directly to the 40-inch Fire TV, which could be handy for displaying photographs, videos or presentations on the larger screen.
Amazon is offering free returns on the deal, although buyers should check the latest delivery date, returns conditions and seller information displayed at checkout.
There is also a 32-inch version reduced to £129.99, but the 40-inch model at £169.99 offers a noticeably larger screen for an extra £40 and steps up to Full HD 1080p resolution.
For anyone looking for an affordable second television or a compact smart TV with streaming services built in, the Amazon Ember 40-inch Fire TV is available for £169.99 during the Prime promotion.
This article was produced with the support of AI tools to assist in sourcing and structuring information. All content has been reviewed, verified and completed by an Iconic Media Group journalist prior to publication.
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