Amazon launches World Cup 2026 store packed with early Prime Day deals (aff)
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From St George's flags and signed memorabilia to discounted Fire TV Sticks, Amazon's new World Cup shop is packed with bargains ahead of Prime Day
Amazon has launched a World Cup store, offering everything the retail giant thinks you might need for a summer of football - and the best bit is, it's littered with discounts and early Prime Day deals.
With Prime Day now just a week away, Amazon is kicking off the football season in style with everything from streaming sticks to national flags on offer.
On the World Cup 2026 landing page, football fans can click on their favourite country and get taken to a "Fan Shop", with official kit, merchandise, wall charts, and even memorabilia.
England St George Cross flags are priced from £3.65 on the Fan Page, and you can order a trading card signed by a World Cup legend for just £9.95.
You can even stock up on food and drink on Amazon, because there are discounts on everything from coffee to crisps, and coke to cava.
Among the stand-out deals in the World Cup shop are the early Prime Day deals.
Prime Day, Amazon's big summer sale, doesn't start until Tuesday, June 23, but deals like this 4K Amazon Fire TV Stick being discounted by 58% are landing early.
The range of products in the online shop is incredibly diverse, but someone has been thoughtful enough to add these £4.99 ear plugs, for anyone who's already sick of hearing the anthems in every street.
To browse the bargains and visit the World Cup 2026 store, click here.
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