Review: First look inside one of the UK's new Charlotte Tilbury counters at Boots
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We were invited inside one of the first Charlotte Tilbury counters to open in Boots, giving us an early look at the luxury beauty shopping experience that thousands of fans have been waiting for
It's the beauty launch fans have been waiting for.
Charlotte Tilbury has officially landed at Boots, bringing one of the world's most coveted beauty brands to 31 stores across the UK.
The Boots store at Derby's Derbion shopping centre is among the 31 selected locations and I was invited to take a sneak peek at what’s awaiting fans.
Charlotte Tilbury has long been one of the most searched-for brands on boots.com, and it's easy to see why excitement has been building with the new counters promising retail theatre combined with artistry-led services and personalised consultations.
From cult favourites including Magic Cream, Pillow Talk lipsticks and Airbrush Flawless Finish powder to its growing skincare and fragrance collections, more than 500 products are now available in each store.
Glamorous gold counters sparkling with best-sellers and the latest must-haves will undoubtedly draw in the crowds and there’s a stand dedicated to minis for those who don’t want to splash out without testing first.
At five of the 31 stores - Derby, Stockton-on-Tees, Plymouth, Aberdeen and Swansea - there was a chance to win exciting Charlotte Tilbury prizes (today, Saturday, July 4 only) including a bundle of five full-size products worth £250.
Mum Joanne Cox, from Derby, was one of the first customers at the Derby store. She said: “I’ve never bought Charlotte Tilbury before but my daughters rave about it. So I’ve come along and love it. I thought it was for much younger customers but it feels like it’s for everyone. I’ve treated myself to a Coral Kiss lipstick!”
The 31 stores will also be offering a range of free and paid-for services including a complimentary 15-minute beauty consultation and a £35 half-hour Unreal Skin session, redeemable against the purchase of products. They’ll be bookable through the Charlotte Tilbury website.
Beauty shopping is becoming ever more immersive and Charlotte Tilbury has built its reputation on that personalised approach. Bringing it into Boots makes the brand far more accessible to shoppers across the country.
For Boots, this isn't just another brand launch. Having been at the P. Louise launch in Bristol a few weeks ago, this move further strengthens its position as one of the UK's leading beauty destinations, while giving thousands more shoppers the opportunity to experience one of the industry's biggest prestige brands on their local high street.
The 31 new Charlotte Tilbury counters are in:
- Scotland - Edinburgh and Aberdeen Fort
- North East England - North Shields and Stockton-on-Tees
- North West England - Bolton Middlebrook, Chester Broughton, Liverpool Aintree, Preston and Warrington
- Yorkshire & The Humber - Hull, Leeds White Rose and York Monks Cross
- East Midlands - Derby, Fosse Park and Lincoln
- West Midlands - Stoke-on-Trent and Worcester
- East of England - Bury St Edmunds and Peterborough
- South East England - Eastbourne, Crawley and Isle of Wight
- South West England - Bournemouth, Plymouth, Taunton and Truro
- Wales - Llantrisant and Swansea
- Northern Ireland - Lisburn and Londonderry
- Isle of Man
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