Dog owners can get 40% off pet food before surprise rewards begin

Dog owners can currently get 40% off a personalised box of natural food and treats from Forthglade, with further discounts and surprise rewards available after the first delivery.

The headline saving applies to a new customer’s first subscription box, but this is not one of those offers that promptly loses its appeal. A second Forthglade delivery comes with 20% off, followed by an ongoing discount of at least 10% on subsequent boxes.

Customers can build a box around their dog, rather than accepting a generic bundle containing flavours or products destined to be left untouched. Forthglade sells wet and dry food alongside training treats, dental sticks, soft bites and bone-broth toppers.

Its extensive range caters for puppies, adults and senior dogs, with recipes covering different sizes, tastes and dietary requirements. There are grain-free, wholegrain and hypoallergenic options, as well as products developed for sensitive stomachs, skin, calming and dental care.

Once the box has been assembled, owners can choose how frequently it arrives. Available intervals run from every two weeks to every six weeks, which should make it easier to match deliveries to a dog’s appetite without building a tower of food trays in the spare room.

The Forthglade subscription can also be adjusted after it begins. Customers are able to change recipes, add or remove products, alter delivery dates and skip a box through their online account.

There is no lengthy contract attached, either. Deliveries can be paused or cancelled if circumstances change, although cancelling the whole subscription will remove any credits and unclaimed rewards accumulated through the loyalty programme.

The rewards may prove nearly as tempting as the initial 40% saving. Active Forthglade subscribers can receive account credits, complimentary products, subscriber-only discounts, competition opportunities and early access to selected products and sales.

Forthglade says these benefits could be worth up to £250 over a year. That figure is based on the average amount spent by its subscribers, so the actual reward value will vary according to the size and frequency of each order.

Some of the complimentary gifts are deliberately kept as a surprise, adding a small element of anticipation to an otherwise very practical delivery. Owners whose dogs cannot eat a particular free treat are encouraged to pass it to another dog or donate it to a local shelter.

The company has been producing dog food for more than 50 years, with its wet meals made at its factory in Okehampton, Devon. It is also B Corp certified and says 99% of its packaging is recyclable by weight.

Social proof is another reason owners may feel comfortable trying Forthglade. The brand currently displays a Trustpilot score of 4.5 out of five based on approximately 19,000 reviews, while many products carry hundreds of individual customer ratings.

For owners who already buy premium food or regularly stock up on treats, the biggest attraction may be combining those purchases in one personalised subscription box. The first three discount levels provide an opportunity to try different recipes at a lower cost before settling into the standard subscriber saving.

The 40% reduction supplies the attention-grabbing number, but the flexibility is arguably what makes the deal useful beyond its opening delivery. Being able to control the contents and schedule should prevent food arriving faster than a dog can eat it.

As with any recurring order, customers should check the basket total, delivery charge and chosen frequency before completing checkout. Prices, rewards and promotional terms can also change, so it is worth reading the current offer details before subscribing.