The meal subscription service bringing restaurant-inspired flavours into weeknight dinners (aff)
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Weeknight dinners can easily fall into a routine of cooking the same meals over and over. One subscription is trying to make everyday eating feel a little more interesting.
For many people, restaurant meals are exciting because they introduce flavours and combinations that they do not experience in their everyday cooking. At home, dinner can become more about convenience rather than creativity, with the same meals then rotating week after week.
After a busy day at work, spending time searching for recipes, buying ingredients and trying to create something new can feel like more effort than it is worth. That is why services promising easier dinners continue to attract attention.
One that recently caught my eye is Grubby, a meal subscription aiming to make weeknight meals feel more exciting without adding extra stress. Rather than focusing on one type of convenience, it combines fresh recipe kits with chef-made ready meals, giving customers flexibility depending on how much time they have.
The recipe kits are designed to be prepared in around 30 minutes or less, giving people the chance to cook from scratch without filling shopping baskets with ingredients they may only use once. Then there are the ready meals for evenings when cooking is simply out of the question.
What also makes this meal subscription service stand out against others is Grubby's collaborations. The brand has previously worked with names including BOSH! and Mildreds, helping introduce flavours and ideas that feel a little different from standard weeknight meals.
Everything on the menu is plant-based too. In fact, Grubby was the UK's first fully plant-based recipe box and ready meal company and has now served more than 2.5 million meals, suggesting plant-based eating increasingly appeals to a wider audience than just vegetarians and vegans.
Most people probably are not expecting restaurant experiences at home every night, but bringing new flavours into the working week without spending hours in the kitchen sounds like an ideal mid-week boost.
* Please note, delivery charges may apply.
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