The new matcha skincare product taking over beauty shelves right now - and shoppers are obsessed (aff)
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The ICONIC London Underglow Matcha Melting Cleansing Balm is the brand’s first skincare product and beauty fans are quickly adding it to their basket.
Matcha isn’t just for lattes anymore. The vibrant green ingredient is at the cente of one of skincare’s biggest trends and now it’s showing up in one of the most in-demand cleansing products of the moment.
The ICONIC London Underglow Matcha Melting Cleansing Balm is the brand’s first skincare product, and it’s already gaining a loyal fanbase.
After selling out within 48 hours of launch, it’s now back in stock, so now’s the time to buy if you want to try this for yourself as it’s clear to see that shoppers are already obsessed with it.
Matcha has long been associated with wellness, but in beauty it’s gained traction for a different reason, it’s naturally rich in antioxidants. In skincare terms, that means it’s used to help support the skin against environmental stressors like pollution and daily exposure, while helping to soothe the complexion at the same time.
That combination of calm-meets-protection is exactly why matcha is now appearing in everything from face masks to serums, and now cleansing balms.
ICONIC London’s Underglow Matcha Melting Cleansing Balm takes matcha and builds an entire cleansing experience around it. I’s designed as a transformative balm-to-milk cleanser that turns the act of removing makeup into a more indulgent routine step.
It starts as a soft balm, melts into a silky oil when massaged into skin, and then emulsifies into a milky texture when water is added; rinsing away makeup, SPF and impurities in the process.
While matcha is the headline, the ICONIC London Underglow Matcha Melting Cleansing Balm is packed with skincare ingredients that support everyday skin health, including ceramides to help strengthen the skin barrier, squalane to soften and hydrate, shea butter to comfort and nourish and vitamin E to help condition and protect
The result is a cleanse that removes the day without leaving skin feeling tight or stripped. The appeal of this product isn’t just in the ingredients either, it’s how easy it is to use.
There’s no complicated routine, no extra steps, and no need to overhaul your skincare shelf. It slots into the first step of your existing routine and does the job of removing make-up while adding a more nourishing, skin-friendly approach.
It’s also designed with a built-in dispensing system that releases the balm in controlled ribbons, making it more hygienic and also easy to get that just-right amount.
For anyone curious about the matcha skincare trend, the ICONIC London Underglow Matcha Melting Cleansing Balm is one of the most accessible ways to try it.
- Please note that delivery charges may apply.
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