Leeds United had hoped to sign Jorgen Strand Larsen from Wolves.

Leeds United transfer target Jorgen Strand Larsen has finally completed his transfer to Crystal Palace from Wolves for a club record fee.

Leeds were looking to sign the Norwegian striker from Wolves but not at the expense of going above and beyond what they deemed a sensible valuation due to the club’s Profitability and Sustainability position.

The Whites saw a bid for Strand Larsen rejected last week but a host of other clubs were interested in his services, notably Crystal Palace who finally saw an offer of £48m accepted amid speculation over the future of Eagles striker Jean Phillipe-Mateta.

Mateta looked set to join AC Milan only for the Italian club to walk away from the deal but Palace still signed Strand Larsen whose transfer was announced shortly after the 7pm deadline. Mateta, meanwhile, is also set to stay with the club.

“Club-record deal”

Announcing the Strand Larsen deal, a statement from Crystal Palace read: “Crystal Palace are delighted to announce the signing of Jørgen Strand Larsen from Wolverhampton Wanderers in a club-record deal.

“The 25-year-old Norway international has signed a four-and-a-half year contract. He will wear the No. 22 shirt for the Eagles and becomes our third arrival of the January transfer window.

“Strand Larsen has spent the last year-and-a-half with Wolves, following two seasons at Celta Vigo. Adapting to English football with ease, he scored 14 Premier League goals in 35 appearances during his first season at Molineux in 2024/25.

“Strand Larsen made his professional debut for Norwegian club Sarpsborg back in 2017, representing them in the UEFA Europa League, before moving on to Dutch side Groningen in September 2020.

“The powerful forward made his senior debut for Norway in November 2020 and has since become a regular at international level, winning 24 caps and scoring four goals.

“Everyone at Palace would like to welcome Jørgen to South London and wish him the very best for his career in red and blue.”

“Something I've wanted to do for a long time now”

As quoted by Crystal Palace’s official website, Strand Larsen said: “I'm really excited to come to Crystal Palace. It's been something I've wanted to do for a long time now.

"I'm here to bring energy and goals, and to try to do my best for the club."

Palace chairman Steve Parish said: “We’re delighted that Jørgen has chosen to continue his impressive journey with us and look forward to seeing him in action at Selhurst Park.

“I’m sure he will prove himself a valuable asset for years to come.”

A statement from Wolves read: “Jorgen Strand Larsen has completed a permanent move to Crystal Palace.

“The Norwegian ends an 18-month spell at Molineux, where he scored 20 goals in 64 appearances, after arriving initially on loan from Celta Vigo in the summer of 2024.

“Strand Larsen’s 14 goals last term saw him enjoy an impressive first season in the English football – the best debut campaign in the club’s Premier League history.

“The striker became the first Wolves player to score in four successive Premier League victories in the spring, during a six-match winning run which helped ensure the club’s top flight status once again.

“This term has been more difficult for both club and player, with only one of Strand Larsen’s six goals coming in the Premier League – a penalty against Burnley in October.

“The 25-year-old’s final goals for the club came in a hat-trick against Shrewsbury Town in the Emirates FA Cup last month and he now moves on to Palace for a new challenge.

“All at Wolves would like to thank Jorgen for his efforts while at the club and wish him good luck for the future.”