Leeds United kit designer launches new brand with hopes of club and cult following

Leeds United fan Ed Cowburn and his independent football fashion brand Acid FC hold their first ever live event at Rita's Beer Hall in Leeds on October 16. The event, titled 'Who Are You?' will mark the official launch of Acid FC's debut merchandise range and raise money for Prostate Cancer UK.

Acid FC's creative director, Cowburn was behind the trio of Peacock-inspired kits worn in Daniel Farke's first season in charge at Leeds United. He wants Acid FC to be something between a brand, a club and a cult.

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"Maybe a bit of all three?" he said. "Acid FC is what happens when you love football, but you’re also completely broken by it. It’s a fan-driven brand inspired by the madness, the stories, the heartbreak — and the joy — of following football. We’ve got no players. No results. Just culture, community, and a bit of chaos. It’s not about who scores or where you are in the table — it’s about why we care so much in the first place."

The live event will feature stories of football fandom, games, giveaways and a question and answer session with Cowburn. "Most clubs give you heartbreak and take your money,” he said. “We want to give something back. Acid FC is about community, creativity, and celebrating the weird, emotional chaos of football fandom. This night is for anyone who’s ever fallen out of love with football, and then fallen straight back in again. You’ll leave with something — even if it’s just knowing you’re not the only one who’s ever cried over a play-off semi."

Some of the stories that will be shared on the night belong to Cowburn and his time following Leeds United, while others may come from attendees themselves.

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"Honestly, I’ve been collecting them for years," he said. "Some are mine. Some are passed down from my dad. Some are from strangers at matches or in pubs. They’re funny, heartbreaking, totally surreal. One mate ended up cutting Geoff Hurst’s ‘66 World Cup goal into a rave visual and only realised what it was just too late. Another time I lost my glasses on the Kop during that wild Stuttgart comeback in ’92 — and instead of celebrating, a dozen people dropped to their hands and knees to help me find them.

That’s football. That’s community. That’s myth."

Tickets are £5 with 100 per cent of proceeds going to Prostate Cancer UK and every attendee will get a free gift. Get tickets HERE