After much hype and plenty of anticipation, the John Lewis Christmas advert has arrived and it certainly lives up to expectations.Â
The Gifting Hour follows a woman who attempts to secure a last minute gift for her sister. She embarks on a magical journey through her past memories in a search for inspiration.Â
It is a really brilliant effort and I love it - see the three reasons why here. But how does it compare to the previous John Lewis Christmas adverts? Let’s rank them to see which is best.Â
The rating system is from one to five Jingle Bells - and is based on my personal opinion on how Christmassy the advert is, how well the storyline works, the choice of song and more. Do you agree with my ranking, let me know by emailing me: [email protected].
19. 1 - Monty the Penguin (2014)
Look, penguins are my favourite animals and so I have always had a soft spot for this advert. I remember it being released a decade ago and I wondered if my fondness for it was purely nostalgia based. But Monty’s quest for love is still as endearing now as it was back then. Rating: 5 Jingle Bells. | John Lewis/ YouTube Photo: John Lewis/ YouTube