Leeds United transform New York sports bar into 'New Yorkshire' café to launch new kit

A New York sports bar has been transformed into an 'New Yorkshire' café as Leeds United launch the club’s new kit.

Leeds United Football Club and Red Bull have teamed up with Run Deep to create an experiential pop up in the Big Apple while the team plays on their US pre-season tour.

New York is named after the UK’s Duke of York, binding New Yorkers and those from Leeds together through history.

In an attempt to return New Yorkers to their roots, Leeds United Football Club and Red Bull created The New Yorkshire Cafe, a one-day pop up activation supported on social media.

Robbie Evans, Leeds United managing director, said: “We are delighted with the success of our pre-season tour to the US so far. To have the full squad together to help celebrate our new home kit has been brilliant. We had all of the players in the new jersey at a special New York x Yorkshire inspired event, which saw us turn Socceria in the heart of Brooklyn into the New Yorkshire Cafe.

“The support we’ve seen out here in the US hasn’t surprised me or anyone who knows how well loved this club is the world over, and we look forward to seeing even more of the global Leeds United family on Thursday at the Sports Illustrated Stadium for our next match against Sunderland as our preparations for the Premier League continue.”