A Pudsey used car dealership celebrates winning a motor trade ‘Oscar’
A Pudsey used car dealership has won a prestigious accolade at the 2025 Car Dealer Magazine Used Car Awards – often described as the Oscars of the motor trade.
First4car was named Best Used Car Dealership in the ‘over 100 cars’ category at this year’s ceremony, held to celebrate the best and brightest operators in the used car market across the UK.
The ‘over 100 cars’ description refers to the number of vehicles a dealership has available for customers at any one time. First4car frequently has more than 150 for sale with popular manufacturers such as Hyundai, Nissan and Volkswagen all represented.
Judges were looking for a high-quality selection for customers to inspect; professional and friendly levels of service; and positive online reviews. First4car triumphed in all three areas and its popular home delivery service also won plaudits.
Luke Jowsey, Operations Manager, said: ‘‘We are unbelievably proud of our achievement – to win the ‘over 100’ cars category is insane! This is our first time at the Used Car Awards so you can imagine how we feel – it’s absolutely fantastic.’’
Asked to reveal the secret of First4car’s success, Luke said: ‘‘It comes down to hard work, determination and a good team. We are always striving to improve ourselves and everyone works hard. We’ll spend a short time celebrating and then look to repeat our success next year!’’
James Baggott, editor-in-chief of Car Dealer Magazine, said: ‘‘With more than 100 cars in stock, the First4car team certainly have a lot of plates to keep spinning. However, they’re a talented and hard-working bunch and they make it look easy, while delivering wonderful customer service.
‘‘This family-run dealership is very clearly loved and respected in West Yorkshire and further afield and visitors are spoilt for choice thanks to the wide range of quality models on display. Well done to everyone concerned – your success is richly deserved.’’
Awards night compere, the TV host and automotive industry legend Mike Brewer, said: ‘‘First4car gave our mystery shoppers great service with plenty of help and advice.
‘‘Many other dealerships would be thrilled to have First4car’s glowing online reviews and now they have a Used Car Award to shout about as well! The whole team should be truly proud – they have smashed it out of the park.’’
The Car Dealer Magazine Used Car Awards have been celebrating the top operators in the UK’s used car industry since 2012, rewarding manufacturers, car dealerships, workshops and exceptional people working in the sector. They are organised by the UK’s leading automotive trade title, Car Dealer Magazine.