Doors 2 Floors unveils customer-focused website redesign ahead of Leeds expansion
Leading Yorkshire-based flooring and door specialist Doors 2 Floors has launched a major redesign of its website aimed at making the online shopping experience faster, simpler and more user friendly for customers.
The revamped platform introduces a series of new digital features designed to improve navigation and help customers find products more efficiently.
Among the key additions is a new WhatsApp contact function, allowing customers to communicate directly with the company in real time for product advice, quotations and customer support.
The updated website also features an enhanced search bar, enabling visitors to locate flooring, doors and accessories more quickly across the company’s extensive online catalogue.
In addition, product listings have been refined and reorganised to provide clearer information and a smoother browsing experience.
Another notable addition is a new price scroll bar, allowing customers to filter products according to budget and compare options more easily.
The redesign forms part of Doors 2 Floors’ wider commitment to improving digital accessibility and customer convenience as more homeowners and trade customers choose to shop online.
A spokesperson for Doors 2 Floors said: “We wanted to create a website that is modern, easy to use and built around the needs of our customers.
"The addition of WhatsApp support, improved search functionality and smarter filtering tools will help customers find exactly what they are looking for much more quickly.”
The company also confirmed that a number of additional website upgrades are already in development and are expected to be rolled out over the coming months as part of a broader investment strategy.
The digital improvements come ahead of the planned opening of a new Doors 2 Floors showroom in Leeds, which the business says will strengthen its presence across Yorkshire and provide customers with greater access to its expanding product range.
The company, which supplies a wide range of internal and external doors, laminate flooring, SPC flooring and accessories, says the updated platform has been developed following customer feedback and changing online shopping habits.
Industry observers say user experience has become increasingly important within the home improvement sector, with customers expecting faster navigation, mobile-friendly design and direct communication channels when making purchasing decisions online.
The newly redesigned Doors 2 Floors website is now live and available to customers nationwide.