Leeds agency Primo partners with sports nutrition brand Ten Percent Club to accelerate global Amazon growth
Primo, the Leeds-based specialist marketplace agency, has partnered with rapidly growing sports nutrition brand Ten Percent Club to scale its global Amazon presence and drive online growth.
The collaboration will see the Yorkshire agency deliver a full marketplace programme - from strategy and marketing execution to performance optimisation - as Ten Percent Club expands its digital footprint and builds brand awareness among sporting audiences internationally.
It comes in a period of sustained growth for the producer of supplements and hydration products, who this week announced a landmark promotional deal with Matchroom Sport, the world’s largest suppliers of sports programming, fronted by Eddie Hearn.
The partnership - unveiled during the Eubank v Benn fight week - will see Ten Percent Club featured across Matchroom’s live event calendar, social channels, and promotional activities, including:
- A monthly social-media series on Matchroom and Ten Percent Club channels, featuring boxers discussing supplements and training routines.
- Attendance at Matchroom Fight-Day 5Ks, providing electrolytes and branded clothing to participants.
- Fight-week and fight-night content access, allowing Ten Percent Club’s videographers to interview fighters about recovery and nutrition.
- Weekly social posts from Matchroom chairman Eddie Hearn, who became an advocate of the brand after personally experiencing its benefits.
Founded in 2022 by entrepreneur Luke O’Reilly, Ten Percent Club produces evidence-based supplements and hydration products trusted by elite athletes. The brand already supplies players across professional football clubs in the Premier League and EFL and is rapidly gaining traction in combat sports.
The business recently secured private investment, enabling Ten Percent Club to scale operations and accelerate its ecommerce development. As part of this expansion, Primo has been appointed to lead the brand’s global Amazon strategy and international growth.
Luke O’Reilly, Founder of Ten Percent Club, said: “Working with Primo allows us to take our ecommerce growth to the next level.
"They’re helping us optimise Amazon, improve our digital marketing, and ensure our brand reaches the right audiences at scale. Combined with our Matchroom partnership, it’s a powerful way to tell our story and build brand awareness online.”
Adam Aubrey, Director of Primo, added: “The growth of Ten Percent Club from a bedroom side hustle to a global ecommerce brand is incredible, and we’re thrilled to be part of the next chapter.
"By optimising every aspect of their Amazon business, growing their digital audience, and turning clicks into loyal customers, our goal is simple: help them smash their marketplace goals.”
For more information on Ten Percent Club and their partnership with Primo, visit www.primomarketplace.com