Leeds supermarket chain Abu Bakr officially launches all-day dining concept Aura
Abu Bakr Supermarket has officially opened its brand-new all-day dining concept, Aura, in the heart of Roundhay.
The new venue offers a dynamic day-to-night experience, serving breakfast and brunch during the day before transforming into a grill and dessert destination in the evening.
Designed as a modern social space, Aura aims to attract families, young people and food lovers looking for a stylish place to eat, relax and connect throughout the day.
Customers can now enjoy a vibrant breakfast and brunch menu featuring popular daytime favourites alongside speciality coffees and drinks.
As the day progresses, Aura transitions into an evening hotspot offering grilled dishes, premium desserts and indulgent sweet treats including waffles, crepes, milkshakes and signature drinks.
The concept has been developed to go beyond traditional dining, with a strong emphasis on atmosphere, presentation and experience.
A contemporary interior and thoughtfully designed space create a welcoming and energetic environment that reflects the meaning behind the name Aura — centred around vibe, ambience and social connection.
By combining high-quality food with a visually engaging setting, Aura is positioning itself as a go-to destination in Roundhay, where guests can enjoy everything from relaxed breakfasts to late-night desserts.
The launch forms part of Abu Bakr Supermarkets’ wider expansion strategy across Leeds. Earlier this year, the Leeds-based retailer revealed plans to open six to seven additional stores alongside the introduction of new food-led concepts.
Aura is one of the first major ventures to be unveiled as part of that expansion.
Managing Director Hamza Hussain said the concept reflects changing customer habits and the growing demand for more immersive dining experiences.
“Leeds has always supported our growth and we are excited to officially bring Aura to Roundhay,” said Hamza.
“The idea behind Aura was to create something that feels like a real vibe — somewhere people can come to enjoy breakfast, brunch, grilled food and desserts all in one place, while spending time with friends in a stylish environment.
“Our headquarters and many of our stores are based here in Leeds, so the city remains at the heart of everything we do.
"Behind the scenes, there is a huge amount of work taking place as we continue to develop additional stores and new concepts.”
Over the past decade, Abu Bakr Supermarkets has grown into one of the most recognisable independent retail brands in Leeds, with multiple locations across the city. The official launch of Aura signals a new phase of growth for the business as it expands further into experiential, food-led destinations.