Take a look inside Superdrug's new 'experience-led' superstore at the White Rose Centre

By Benjamin Jackson

Reporter

Published 2nd Apr 2026, 05:30 BST

Updated 2nd Apr 2026, 07:36 BST

Following months of anticipation, the White Rose Centre has welcomed a transformed Superdrug experience, trading its previous footprint for an expansive, high-tech space on the Upper Mall.

Spanning over 8,000 square feet, this ‘big-box’ retail concept is a far cry from the traditional high-street pharmacy.

It represents a new era of "experience-led" shopping, blending sustainable store design with high-end services that were once the exclusive domain of boutique salons.

The new layout has been designed to put convenience and variety at the forefront, marking a major milestone for the centre, joining a wave of recent high-profile expansions that are turning the White Rose into a premier hub for both local shoppers and beauty enthusiasts from across the region.

Step inside the new flagship with our exclusive gallery below - take a look at the stunning transformation and the new services waiting for you at the White Rose Centre.

The Superdrug at the White Rose Centre has undergone a massive transformation recently, shifting from its previous location into a much larger, sustainable flagship store

1. Superdrug opens at White Rose Centre

The Superdrug at the White Rose Centre has undergone a massive transformation recently, shifting from its previous location into a much larger, sustainable flagship store | Provided

The new store is significantly bigger than the previous unit, covering 8,000 square feet. It was designed as part of Superdrug's push for more modern, 'big-box' retail experiences in major shopping centres.

2. Superdrug opens at White Rose Centre

The new store is significantly bigger than the previous unit, covering 8,000 square feet. It was designed as part of Superdrug's push for more modern, 'big-box' retail experiences in major shopping centres. | Provided

The store was built with a focus on eco-conscious retail, featuring fully recyclable signage and energy-efficient LED lighting.

3. Superdrug opens at White Rose Centre

The store was built with a focus on eco-conscious retail, featuring fully recyclable signage and energy-efficient LED lighting. | Provided

Unlike smaller branches, this flagship features a massive, dedicated Beauty Studio. It’s designed for shop-and-go treatments, offering professional threading, brow tints, and lash applications without the need for a salon appointment.

4. Superdrug opens at White Rose Centre

Unlike smaller branches, this flagship features a massive, dedicated Beauty Studio. It’s designed for shop-and-go treatments, offering professional threading, brow tints, and lash applications without the need for a salon appointment. | Provided

It includes professional treatments such as a Nail Bar, Brows & Lashes station, and Piercing services.

5. Superdrug opens at White Rose Centre

It includes professional treatments such as a Nail Bar, Brows & Lashes station, and Piercing services. | Provided

Because of the increased floor space, they carry a wider range of cult-favourite brands that aren't found in smaller high-street branches, including Biore, CeraVe, and Nyx.

6. Superdrug opens at White Rose Centre

Because of the increased floor space, they carry a wider range of cult-favourite brands that aren't found in smaller high-street branches, including Biore, CeraVe, and Nyx. | Provided

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