Beauty fans are ditching heavy make-up for effortless lip and cheek tints – and e.l.f. is leading the trend
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Heavy make-up is taking a back seat as beauty fans embrace easy, buildable colour that can take them from morning to night.
Beauty lovers are ditching complicated make-up routines in favour of something much simpler – a quick swipe of colour that does all the hard work for you.
Lip stains and cheek tints are having a major moment, offering an easy way to add a fresh flush of colour without piling on layers of product.
And among the names catching attention is e.l.f. Cosmetics, with its Sheer For It Blush Tint and Main Stain Lip Marker both named as August Lead Star products for the brand.
The appeal is obvious. Instead of committing to a bold, full-on look, stains and tints allow beauty fans to start with a subtle wash of colour and simply build it up.
The Sheer For It Blush Tint has been designed with that easy, buildable approach in mind.
Whether you want barely-there colour for an everyday look or a stronger flush for a night out, the formula can be built up to suit the look you're after.
That makes it particularly handy for busy mornings, back-to-work make-up bags or anyone who simply can't be bothered with a complicated beauty routine.
It's also one of e.l.f.'s best sellers, giving the trend plenty of staying power.
Lip colour is getting the same low-maintenance makeover.
The Main Stain Lip Marker taps into the growing appetite for lip products that are quick to apply while offering a longer-lasting alternative to traditional lipstick.
The marker format also makes it an easy option for anyone who wants striking colour without spending ages perfecting their pout.
And while stains and tints feel tailor-made for fresh summer beauty, they're not disappearing when the weather does.
A buildable cheek tint can be dialled up or down as the seasons change, while a lip stain can slot neatly into everything from an everyday office look to evening plans.
For anyone wanting to refresh their make-up bag without turning their routine upside down, these two products offer a simple way into the trend.
Selling every 20 seconds worldwide, SmilePro’s Advanced Whitening Kit is one of the fastest-growing alternatives to expensive dentist whitening. The dentist-developed system claims to deliver visibly whiter teeth in just 10 minutes and is currently available with 50% off.