New season, new base: how to refresh your foundation for autumn

Autumn is the perfect excuse for a make-up bag refresh, and while swapping out your lipstick shades might be an obvious place to start, your foundation deserves a rethink too.

As routines change with the seasons, it can be worth taking a fresh look at whether your current base still gives you the finish you actually want.

Start by thinking about the finish you want

Before buying a new foundation, think about the finish you are looking for rather than simply choosing the same type of formula you've always used.

Matte foundations are designed to give a more shine-free appearance, while dewy finishes are associated with a more luminous look. Satin sits somewhere between the two, making it an appealing option if you don't want your base to look overly flat or particularly glossy.

That's the idea behind e.l.f. Cosmetics' Project Goldilocks campaign. Its Soft Glam Satin Foundation is designed around the idea of finding a finish that feels "just right", with a satin finish that sits between matte and dewy.

Could satin foundation be right for you?

If you've spent years switching between foundations because one looks too matte and another feels too shiny, satin is a finish to pay attention to.

e.l.f. Soft Glam Satin Foundation comes in 36 shades, giving shoppers plenty of options to consider when looking for that close skin shade match.

Don't choose your shade based on your hand

One of the most common mistakes beauty lovers make is testing foundation on the back of your hand and assuming the shade will look the same on your face.

Your hand and face can actually have different tones, so it's worth using the shade information provided by e.l.f. and considering your undertone when narrowing down your options. A wider shade range can also give you more options to compare before making your decision, but you can also shop with peace of mind as e.l.f. will refund you within 30 days of your purchase if you’re not 100% happy with the shade you have picked.

Think about how you actually wear foundation

Your foundation doesn't need to be chosen in isolation. Think about the make-up looks you tend to create and when you'll be wearing e.l.f. Soft Glam Satin Foundation.

If your autumn routine is likely to revolve around quick weekday make-up, you may want a finish that works with the rest of your everyday look. If you're updating your make-up bag for evenings and occasions, however, you might have different preferences.

There are multiple ways you can wear e.l.f. Soft Glam Satin Foundation.

Give your make-up bag a proper autumn reset

A new season is a good prompt to look beyond foundation, too. Check the products you've accumulated over the past few months and consider whether they're still things you actually use.

If not, take a look at the e.l.f. website for even more make-up inspiration, including lip oils, concealer, blush, primer and mascara.

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