Pistachio obsession: Lindt reveals the North’s favourite Pick & Mix flavour - and offers free tastings (aff)
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New sales data from Swiss chocolatier Lindt shows which flavour LINDOR has taken the top spot across the North
The nation's pistachio obsession shows no signs of slowing down - and new data from Lindt has confirmed that chocolate lovers across the North are officially hooked.
Sales data from Lindt’s Pick & Mix counters across the UK revealed that LINDOR Pistachio has officially taken the number one spot as the region’s favourite truffle.
While Scotland, Wales, and the South West voted LINDOR Strawberries & Cream as their top choice, shoppers in the North and South East were united in their craving for the viral pistachio flavour.


"Every region has its own favourites, which is exactly what makes our Pick & Mix so special," explains Miquetta de Castro, Master Chocolatier at Lindt & Sprüngli UK.
"With more than 30 Pick & Mix chocolates crafted by our Master Chocolatiers, it's an opportunity to discover everything from our iconic LINDOR recipes to exclusive creations and curate a selection that's uniquely yours. Whether you're rediscovering a favourite or trying something completely new, there's always another recipe waiting to be enjoyed."
To celebrate the findings, Lindt is running free in-store tastings at their Leeds Trinity store throughout August, showcasing a different best-selling regional favourite each week while stocks last.
The North’s Top 10 Lindt Pick & Mix Flavours
Beyond the nation's undisputed everyday staple, Classic Milk, here is how northern chocolate fans ranked their top 10 Lindt Pick & Mix truffles:
- LINDOR Pistachio
- LINDOR Strawberries & Cream
- LINDOR Salted Caramel
- LINDOR White Lindt Giandujotto Classic (Smooth Italian hazelnut praline)
- LINDOR Hazelnut
- LINDOR Raspberry & Cream
- LINDOR Coconut
- LINDOR Stracciatella
- LINDOR Milk & White
You can sample and build your own custom bag by visiting the Lindt Chocolate Shop in Trinity Leeds (Albion Street) throughout August. Alternatively, you can find the range of Lindt items also for sale in supermarkets including Tesco.